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Mining Customer Loyalty Card Programs: The Improvement of Service Levels Enabled by Innovative Segmentation and Promotions Design

机译：挖掘客户忠诚卡计划：通过创新细分和促销设计提高服务水平

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V. L. Miguéis; A. S. Camanho; João Falcão E Cunha;
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年度 2014
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3. The Influence of Technology-Enabled Customer Relationship Management on Customers' Attitude Toward Service Quality and Loyalty [J] . Hee Andy Lee, Carolyn U. Lambert Journal of foodservice business research . 2008,第4期

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4. Mining Customer Loyalty Card Programs: The Improvement of Service Levels Enabled by Innovative Segmentation and Promotions Design [C] . V.L. Migueis, A.S. Camanho, Joao Falcao e Cunha Exploring services science . 2011

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5. Investigating Customers' Experiences with Their Financial Services Customer Education Programs as It Impacts Customer Loyalty to the Financial Firm. [D] . Islam, Kaliym A. 2017

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6. Multi-Vendor Loyalty Programs: Influencing Customer Behavioral Loyalty? [O] . Teresa Villacé-Molinero, Pedro Reinares-Lara, Eva Reinares-Lara -1

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7. The Impact of the Service Innovativeness on Perceived Overall Service Quality, Customer Loyalty and Perceived Customer Value in Shopping Sites [O] . Emine Senbabaoglu 2017

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Mining Customer Loyalty Card Programs: The Improvement of Service Levels Enabled by Innovative Segmentation and Promotions Design

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