Reinventing organizational culture with strategic design thinking

摘要

Creative thinking expert Edward de Bono said that 'The need to be right all the time is the biggest bar there is to new ideas.' As a way of overcoming these human traitrelated barriers to commercial innovation progress, companies are deploying a design thinking approach to keep ahead of the curve in their markets. A paper by Liedtka and Kaplan (2019) aims to understand how the adaptable mind-set of a design thinking approach can be strategically embedded within a company's culture.