运用饱和度高的色彩增强商业摄影的表现力

摘要

The color is the most basic expressive language in commercial photography and it the language of emotion. Colors with high saturation and enhance the visual conflict, and they can arouse people's desire of consumption when they are used in commercial photography. This paper proposes several noticing points in using colors with high saturation, so as to achieve a beauty of harmony.%　　色彩是商业摄影画面最基本的表达语言，是情感的语言，可以广泛地渲染画面的气氛，让受众在视觉和知觉中被吸引的同时并引起情感反应。而运用饱和度高的色彩能增强画面视觉冲击力，引用社会的流行色彩和商业元素增强画面的时尚感和设计感，让人在感叹色彩魅力的同时吸引人们有消费的欲望。饱和度高的色彩的应用较难把握，运用不当有俗气和过度粉饰的媚态，色彩要合理、确切，强调与产品广告意念相吻合，还要注意整体画面和谐美感，饱和度高的色彩应如何搭配使用这成为一个关键点。