New natural liquid extract line for flavour and sensory boost

摘要

Frutarom BU Health, Switzerland, has I launched EFLA~®sense, a new line of all-natural liquid extracts, with sensory properties to boost flavor and health benefits in products such as beverages, confectionary, dairy, bakery and liquid dietary supplements. The use of herbal extracts is an emerging ingredient trend for many market categories according to global product launch activity tracked by Innova Market Insights. There was a 4% increase in global tracked product launches containing herbal extracts in 2014 from 2013, with more future growth anticipated. Supplements was the most active market category for herbal extract applications in 2014, accounting for 11.5% of global product launch activity tracked, followed by Sauces & Seasonings (6.8%), Ready Meals (5.9%) and Soft Drinks (4.9%).