Change customer ordering behavior to make interactions more profitable

摘要

A key point of contact companies can use to build customer loyalty is the ordering process. While many organizations have segmented their customer bases for marketing efforts, Canadian office products company Grand & Toy has applied database segmentation efforts to customize its customers' ordering processes. Grand & Toy, a subsidiary of Boise Cascade Office Products Corp., developed several customer loyalty programs designed to target highly relevant communications to its customers (see ERCR 5/15/98).