Like many buzzwords, the word "transformation" often lends itself to casual overuse-largely as a more emphatic euphemism for "change"-but as the late great business management guru Dr. Edwards Deming once deftly observed, "Transformation is not automatic. It must be learned; it must be led." In this light, the recent emergence of Montreal-headquartered TC Transcontinental as one of the world's largest converters of flexible packaging stands out as a textbook case of sweeping corporate transformation with a capital T. Underpinned by a relentless quest for long-term profitable growth and inspired leadership skills of the company's winning duo, Isabelle Marcoux, TC Transconti-nental's Chair of the Board and her husband Francois Olivier, Chief Executive Officer, the company's five-year journey from a packaging industry novice to one of its leading global lights may well be corporate Canada's biggest success story so far this century.
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