论微课在英文广告阅读课程中的应用

摘要

Big Data era gave birth to the new situation for teaching and learning. Due to this, being one of the new teaching methods and resources, the micro-lecture plays an incomparable role in the classroom teaching both at home and abroad. The paper aims to illustrate the effective ways of using integrating available re-sources with merging ones to highlight the characteristics of de-bris and ubiquitous learning with the help of information technol-ogy and to improve teaching effect as well.%大数据时代下的微课程作为崭新的教学手段和资源，在国内外的课堂教学中发挥了不可比拟的作用。本文从广告阅读的教学设计为切入点，通过教学理念、教学程序和教学反思等方面阐述了利用信息化技术手段，将生成和现成的资源相互融合，突出学习的碎片化和泛在化，改善教学效果。