Language is the direct carrier of verbal communication, which exsits in all social activities. To achieve conversational intention or communicative effect, speakers always take some corresponding prag-matic strategies. The choice of utterances in specific contexts reflects people ’ s aesthetic consciousness and essentially presents the use of a pragmatic strategy as well. Therefore, building implied, humorous and balanced speech consciously not only can make communication smooth, but also can produce unique aesthetic effects.%语言是交际能力的直接体现。交际双方为达到某种会话意图或效果,说话时必定会采取相应的策略以避免语用失误或交际失败。人们在一定语境下对话语的选择是其审美意识的具体体现,同时也是一种语用策略的运用。有意识地构建言语的含蓄、幽默和均衡美,不仅能使交际顺利进行,而且能呈现出独特的审美效果。
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