“一带一路”战略下会展企业国际竞争力提升策略

摘要

“一带一路”战略的实施为会展企业“走出去”创造了历史机遇，是会展企业培育国际竞争力的新起点。在回顾企业国际竞争力相关文献基础上，以文化力、学习力、创新力和营销力为核心能力要素构建会展企业国际竞争力模型，分析会展企业国际竞争力现状和“一带一路”战略为会展企业发展创造的条件，以“一带一路”战略为契机提出通过建设以人为本的企业文化、创建学习型组织、创新会展产品和服务、建立以品牌为中心的营销模式以及政府对会展活动的管理等方式提升会展企业的国际竞争力。%The implementation of“The Belt and Road”strategy brings a historic opportunity for exhibition enterprises to“going global”.It is a new starting point for the exhibition enterprises to cultivate international competitiveness.Based on the review of the relevant literature concerning the international competitiveness of enterprises,the international competitiveness model of exhibition enterprises,whose core competence elements consist of the cultural power,learning ability,innovation a-bility and marketing ability,is constructed.A status quo Analysis of the current situation about the international competitive-ness of exhibition enterprises is done,and it is concluded that “The Belt and Road”strategy offers an golden opportunity for enterprise development.To make a still fuller use of the strategic chance,measures for enhancing international competitiveness of an enterprise are put forth:the construction of a human-centered enterprise culture,the establishment of a learning-oriented organization,the offer of innovative products and service,the build-up of brand-centered marketing mode and the innovation of government managing mode of exhibition activities.