Study on Promotion Strategy of International Competitiveness of SMEs in Zhejiang, China

摘要

After more than 30 years reform and opening-up, Zhejiang province has achieved remarkable economic development, in the situation of poorly natural endowments, major national investment projects are few, SMEs have clusters in international competition comparative advantage, network management. Some have participated the international market expansion, which also have greater vigor and potential in adaptability and competitiveness. Many SMEs have the basis condition at "going-out" to participate in the competition. Under today's global context, SMEs are facing the wider development space as well as more intense international competition. This paper reviews on the international competition advantages and disadvantages of SMEs, also provides suggestions and opinions. Zhejiang entrepreneurs and SMEs managers should cultivate the global thinking way, strengthen and further enhance their ability to successfully participate in international competition, and use the limited resources to tap the global market.