旅游地文化变迁的影响因素研究--以武夷山茶文化为例

摘要

本研究选取武夷山茶文化为研究对象，采用扎根理论尝试对文化变迁的影响因子进行探索性认知。研究发现，投资商、政府、旅游者、知识精英和茶农是旅游地文化变迁的主要因素，而且，这些因素在不同的文化阶段呈现出不同的作用机理。茶农主要推动农耕文化的发展，旅游者和投资商推动了工业文化的发展，旅游者、政府和投资商主要推动着旅游文化的演变，而政府、投资商和知识精英在创意文化发展中起关键作用。%This paper takes the tea culture of Wuyishan as the object of study and has made an exploratory probe into the factors of cultural evolution.The author has found that the factors influencing such evolution of the sightseeing places are in-vestors,local governments,intellectual elites and the tea growers.Moreover,these factors have different functions in different states of culture.It is the tea growers who drive the development of farming culture.Tourists and investors promote the devel-opment of industrial culture.Tourist,local governments and investors together drive the evolution of the sightseeing culture. And the local governments,investors,intellectual elites and investors played the dominant role in the originality of culture.