Research on BB Development in the Vicinity of Famous Scenic Areas: A Case Study of Wuyishan City, China

摘要

Lodging industry is one of the three major pillars of tourism, of which bed and breakfast (B&B) serves as an important part. This paper proceeded with studies of famous Chinese scenic area Wuyishan City in order to analyze the present development of tourism in Wuyishan, in particular the advantages of B&B development from the perspective of local traffic condition, natural environment and historical background, as well as the actuality of B&B development and existing issues in Wuyishan from the perspective of infrastructure, management and environment, putting forward opinions and suggestions on B&B development in Wuyishan in terms of management, demand, marketing and pricing. The development of B&B tourism in Wuyishan, as part of lodging industry, helps create new tourism products for its tourism development. However, the alternation and development of Wuyishan B&B are still beset with lots of problems, which need to be jointly resolved by the Wuyishan government and B&B operators. As for what does matter to B&B development in Wuyishan, it is imperative to develop a set of B&B management measures and put forward opinions on infrastructure improvement, combine Wuyishan B&B with the local tourism resources and historical cultural characteristics, and develop uniquely attractive high-quality B&B products. Besides, widespread propaganda could be conducted on the strength of new media, to enable Wuyishan B&B, as a highlight of travel in Wuyishan, to help further raise the profile of Wuyishan.