大学生专业选择意愿与选择行为的调查研究--基于工商管理大类招生模式

摘要

依据对河北北方学院经济管理学院2010级工商管理类学生的问卷调查资料，对工商管理大类专业分流过程中学生的选择意愿和选择行为进行了分析，认为学生整体的专业选择意愿短期内具有一定的动态性，影响因素也有变化；选择行为可以分为理性选择和非理性选择，主动选择和被动选择；最后就大类招生模式提出应明确培养目标、完善专业分流方式、科学引导等建议。%Based on the questionnaires,whose subj ects are the whole students who started school in 2010 and majored in Business Administration in Hebei North University,the article analyzes students’in-tentions and behavior of choice in the split-flow course of the general categories of business administration, and thinks that in the short term the students’intentions of choosing maj ors are dynamic,and that some-times the influencing factors are changing.Choice behavior can be divided into rational choice and irrational one as well as initiative choice and passive one.Finally,the paper offers some suggestions that the enroll-ment of the general categories should clarify training obj ectives,perfect the split-flow of specialty diversion and be guided scientifically.