基于行动导向的“商务谈判”课程教学设计

摘要

“商务谈判”课程是市场营销专业的核心课程，但传统教学模式学生实践机会少，难以真正掌握课程内容。为此笔者从行动导向法出发对课程从教学目标、教学情景和教学评价等方面进行设计，强调为了行动而学习和通过行动来学习，以让学生真正学以致用。%"Business Negotiation"courses are core courses of marketing professional, but in traditional teaching model, stu-dents have less opportunity to practice, and difficult to really grasp course content. The author from action-oriented method for curriculum design from teaching objectives, teaching scenarios and teaching evaluation that end, stressed for action learning and learning through action, to allow students to apply their knowledge.