文摘
英文文摘
Acknowledgements
1. Introduction
□ 1.1 Background
□ 1.2 Aim of the Study
□ 1.3 Possible Contributions to the Field of Study
□ 1.4 Hypotheses
2. Literature Review
□ 2.1 Needs Analysis
2.1.1 Approaches to Needs Analysis
2.1.2 Generalizations of Literature and Needs Criteria
□ 2.2 Material Evaluation
2.2.1 The Role of Materials and the Importance of Material Evaluation
2.2.2 A Literature Review of Material Evaluation
3. Methods of Investigation
□ 3.1 The Nature of the Sample and the Control Group
□ 3.2 Data Collection Devices
3.2.1 Questionnaires
3.2.2 Informal Meetings with Subject Staff and Students
3.2.3 Observation of General College English Lectures
3.2.4 Classroom Assignment
3.2.5 College English Test Band-4
□ 3.3 Research Procedures
4. Results of Investigation
□ 4.1 Data Analysis Devices
□ 4.2 Findings of Needs Analysis
4.2.1 Analysis of Target Needs
4.2.2 Analysis of Learning Needs
4.2.3 Analysis of Needs for Materials
□ 4.3 Material Evaluation Criteria for Marketing-Based English Textbooks
4.3.1 External Evaluation
4.3.2 Internal Evaluation
4.3.3 The Overall Evaluation
□ 4.4 Matching Materials with Evaluation Criteria
4.4.1 Factual Details of Materials to Be Evaluated
4.4.2 Material Evaluation
5. Conclusions
□ 5.1 Findings and Implications
5.1.1 Findings of Material Evaluation
5.1.2 Implications
□ 5.2 Limitations
□ 5.3 Suggestion for Further Research
Appendix 1
Questionnaire 1
Case Summaries
Appendix 2
Questionnaire 2
Case Summaries
Appendix 3
Questionnaire 3
Case Summaries
Appendix 4
Questionnaire 4
Case Summaries
Appendix 5
Questionnaire 5
Bibliography
List of Figures and List of Tables
