ON THE RELATIONSHIP BETWEEN STUDENT SATISFACTION WITH THE UNIVERSITY EXPERIENCE AND CO-CREATION BEHAVIOUR

摘要

The results suggest that not all university service attributes are equally important in creating satisfaction for students. Perceived university reputation and perceived faculty competency were found to be the key influential factors in determining students' satisfaction with university experience. This study provides empirical support to the direct role of student satisfaction in enabling student participation in co-producing the university services. This implies that a higher level of satisfaction will enhance students' intention to participate actively in co-producing the university services. The findings also support the view that satisfaction is related to students' favourable behaviours. A higher satisfaction level reinforces the decision to engage in some forms of citizenship behaviour.