Method and system for developing a relationship between college students, universities and businesses

摘要

An information provider partners with an education institution, such as a university, and businesses to collect content that is of interest to the students at the educational institution. The information provider organizes and presents the content in an entertaining and dynamic way to attract the students to access the content. The university plays a role in establishing ways to access the content so that students are more likely to view the content as sanctioned by the university. The content is separated into a gateway, or portal, application with static content and the dynamic content. The portal application and static content are distributed by the university. The dynamic content is maintained by the information provider such that up-to-date information is made available to the student when the student accesses the content using the portal application.