China's National Image in Higher Education Market-A Survey on Perception of China from International and Chinese Students'

摘要

The purpose of the essay is to evaluate the national image of China and to increase the country's higher education quality. A questionnaire was designed and a detailed analysis of the data was made to determine the similarities and differences in view of the international and domestic students and their overall impression on China as well as their emotional, physical, economical, political, social, cultural, and educational evaluation on it. The author finds out that international students give a lower evaluation on China than Chinese students, especially in the field of its political image. But they are more optimistic about its education and citizenship. In addition, both parties agree on the economic performance and cultural enchantment of the nation. Based on the research they made, the essay puts forward suggestions to optimize China's national image and to enhance its education competence in the higher education market.