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E-Collaboration within the dispersed sales force training process of multinational pharmaceutical companies

机译:跨国制药公司分散销售培训过程中的电子合作

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In this paper the authors propose an ICT architecture for the support of collaborative tasks within a dispersed sales force training process in multinational pharmaceutical companies. Four areas of collaboration are identified through case studies. Each of these areas comprises a certain number of collaborative tasks. The equivocality and complexity of these tasks have to be taken into account when considering ICT support. The authors used a task-media-fit-matrix to decide on and justify usage of certain information and communication technologies for the support of collaborative tasks. The task-media-fit-matrix, in our opinion, can help both practitioners and researchers in either justifying investments in e-collaboration tools or evaluating ICT architectures in the field of e-collaboration.
机译:在本文中,作者提出了ICT架构,以支持在跨国制药公司的分散销售队培训过程中支持协作任务。通过案例研究确定了四个协作领域。这些区域中的每一个包括一定数量的协作任务。在考虑ICT支持时,必须考虑这些任务的等偶象和复杂性。作者使用了任务 - 媒体适合矩阵来决定并证明使用某些信息和通信技术的使用,以支持协同任务。我们认为,任务媒体适合矩阵可以帮助从业者和研究人员在电子协作工具中的投资或在电子协作领域评估ICT架构。

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