METHODS FOR PROMOTING BRAND-CENTRIC ADVERTISING AND MANAGING THE SAME

摘要

Dynamic internet user interfacing methods and computer programs for enabling advertising management of advertising content related to a brand on an internet site are provided. A method includes identifying a brand to be a focus of the internet site and identifying a plurality of websites having content parts that relate to the brand. The method defines links to the content parts and assembles the internet site using the content parts to define a brand site. The method includes monitoring user interactivity with the brand site to generate content metrics and displaying a website management interface for enabling posting of advertising and analyzing of the content metrics regarding postings of the advertising. The website management interface further displays advertising options for the posting of advertising, and the advertising options enable advertisers to target promote goods or services in selected ones or all of the plurality of websites and the brand site.