PROBLEM TO BE SOLVED: To more accurately measure advertisement effect.;SOLUTION: An advertisement effect measuring device comprises: an operation history storage unit that stores a user's operation history related to each operation provided as advertisement content; and an evaluation value storage unit that, in association with each operation, stores an evaluation value representing a degree of interest which a user who has performed the operation is estimated to have in an advertisement. The operation history stored in the operation history storage unit is read out, the number of times of each operation is acquired, and the effect of the advertisement is measured on the basis of the number of times of each operation and the evaluation value corresponding to each operation.;COPYRIGHT: (C)2013,JPO&INPIT
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