Exploratory Study of the Measurement Scales for the Perceived Image and Advertising Effectiveness of Celebrity Endorsers in a Tourism Context

Robert van der Veena* amp; Haiyan Songa

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Exploratory Study of the Measurement Scales for the Perceived Image and Advertising Effectiveness of Celebrity Endorsers in a Tourism Context

机译：旅游背景下明星代言人感知形象和广告效果的测量量表的探索性研究

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来源
《Journal of Travel & Tourism Marketing》 |2010年第5期|p.460-473|共14页
作者
Robert van der Veena* amp; Haiyan Songa;
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入库时间 2022-08-18 00:49:43

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机译：发推文的力量：一个探索性研究，从而测量了对Twitter上的名人认可的女性感知
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机译：明星代言和广告效果：价值一致性的重要性。
6. Christmas 2016: Famous Figures: Do celebrity endorsements matter? Observational study of BRCA gene testing and mastectomy rates after Angelina Jolie’s New York Times editorial [O] . Sunita Desai, Anupam B Jena 2016

机译：2016年圣诞节：著名人物：明星代言重要吗？在安吉丽娜·朱莉（Angelina Jolie）的纽约时报社论之后对BRCA基因测试和乳房切除率的观察研究
7. Exploratory study of the measurement scales for the perceived image and advertising effectiveness of celebrity endorsers in a tourism context [O] . Van DVR, Song H 2010

机译：探索性背景下名人代言人的形象和广告效果的测量尺度

Exploratory Study of the Measurement Scales for the Perceived Image and Advertising Effectiveness of Celebrity Endorsers in a Tourism Context

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