Advertising effect measurement system , advertising effectiveness measurement terminal and advertising effectiveness measurement terminal program , as well as , advertising effectiveness measurement method

摘要

An object of the present invention is to provide a suitable advertising effect measurement system to measure low user and the consumer appetite , the advertising effectiveness of advertising media to target users with the potential needs . A mobile terminal reads the 2 -dimensional code from the advertisement medium , and based on the access information included in the two-dimensional code , sends the location information included in the two-dimensional code in the advertisement effect measurement server . Advertisement effect measurement server receives the location information , and registers the position information it receives and transmits the coupon information to the mobile terminal . The shop terminal reads the coupon information that is displayed on the portable terminal , and based on the read coupon information , transmits purchase information indicating that the purchased goods or services to the advertisement effect measurement server . Advertisement effect measurement server receives the purchase information is registered in association with the position information purchase information received . [ Selection Figure Figure 6