Advertising effectiveness measurement control program and advertising effectiveness measurement process used advertising effectiveness measurement device, to the advertising effectiveness measurement device

摘要

It must provide the advertisement effect measurement apparatus that enables the measurement of the effects when performing the telephone inquiry regarding ad is posted on a web page. At the reception terminal 30, from the user terminal 10, has been received with the phone number of the telephone of the user, including advertisement identifier corresponding to the advertising access for the user to perform an interrogation advertising through the data communication network DN When the call between the phone of the same user and phone 40 of the advertiser as well is established through the telephone network TN, history of the access is recorded, it corresponds to the inquiry by telephone of the same user the same history it is possible to measure the advertising effect to be. In addition, by a third party call control unit 33, a call between the telephone number of the telephone 40 and advertisers telephone number of the user's phone, so is established, if the caller's expense, telephone network TN user But there is no need to pay the charges.