Knowledge marketing and development in the new knowledge-based economy

摘要

The purpose of this paper is to analyze and describe the relation between knowledge and development inthe new knowledge-based economy and to deduct the socio-economic basics of the public marketingstrategies in this context.The particularity of this approach is due to the features of knowledge, seen as production factor, mixedpublic good or global public good, as well as their developments in the context of relationships betweenuniversity and industry, the new role of public sector research or the new theory of endogenous growth.The economic and social logic of this paper includes marketing among the tools to promote knowledgebasedtechnology progress, imposing even juxtaposition between private or public marketing strategies.The knowledge market develops in specific directions that are compatible and integrated in thedevelopment strategies of contemporary economies. Given this context, the quantitative analysis modelsare inspired by more general or even classical economic models that integrate technical progress, humancapital or knowledge status.The main topics discussed in this paper relate to: knowledge and arguments for knowledge marketingdevelopment, knowledge and knowledge market as objects of public marketing in contemporary economy,development models that incorporate the impact of knowledge marketing strategies and relevant empiricalanalysis in the context of the Romanian economy development. The growth methods are based on relevantbibliographic analysis, quantitative models and statistical evaluations, systemic analyses and summaries.