KNOWLEDGE-BASED SYSTEM AND METHOD FOR CAPTURING CAMPAIGN INTENT TO EASE CREATION OF COMPLEX VDP MARKETING CAMPAIGNS

摘要

As set forth herein, computer-implemented methods and systems facilitate providing an approach for using defined patterns of variable-data campaigns to enable a marketing service provider to express a non-expert user's desired campaign intent, using natural language and campaign intent terms, as well as to accurately capture the non-expert user's intent by communicating using non-technical campaign terminology. Communication of semantically robust campaign intent to variable-data campaign graphic designers and developers is facilitated by the described systems and methods, as is automated creation of a variable-data logic (plan) file based on semantic campaign intent. The described systems and methods facilitate the creation of variable data publishing (VDP) marketing campaigns by the non-expert, as well as communication and collaboration with the rest of a VDP design team.