Creating a marketing strategy with preference for organic production as a factor of influence on the birth rate and life expectancy of the population

摘要

The specifics of organic production suggest use of safeudand healthy food, ecosystems protection, sustainable useudof natural resources, improvement of social status anduddevelopment in rural and urban regions. In this way, inudthe future can be expected improvement of the healthudand increase of the life expectancy and birth rate of theudpopulation in Macedonia and the European Union.udThe data show that the area under organic productionudin Macedonia has increased over 130 times in last tenudyears, from 192 hectares in 2004 to 26.431 hectares inud2012. In the European Union, the area was duplicated,udfrom 6.353.105 hectares in 2004 to 11.151.991 hectaresudin 2012. The life expectancy in the European Union, asudwell in Macedonia is increasing. In the European Union,udthe average life was 73 years in 1980 and reached 80udin 2012. In Macedonia, it was 67 years in 1980 and 75udyears in 2012. The birth rate in the European Unionudwas 13.9 or almost 14 live births per 1.000 inhabitantsudin 1980 and 10.4 in 2012. In Macedonia the birth rateudwas 21.6 in1980 and 10.9 in 2012, which means doubleudreduction.udPredictions for the future are showing increase of theudarea under organic production and the life expectancy,udon one hand, but also decreasing in the birth rate,udon the other hand. In the paper, will be presented theuddevelopment trends of organic production, life expectancyudand birth rate in Macedonia and the EuropeanudUnion and their correlative dependencies using tabularudand graphical displays.ududKey words: Organic production, Life expectancy, Birthudrate, Correlative analysis, Macedonia, European Union.