G088OFF (Get One 88 Off) is an innovative Marketing Strategy that places a particular emphasis on the concept of the ‘Lucky Number 88 Discount’. It will be used in business campaigns to attract increasingly important customer segment and allow businesses to boost sales and save on traditional discounts. The strategy can be used as a part of different Marketing Campaigns containing ‘88Off’ in the title. To support the strategy ongoing, five new domains have been registered (go88off.com.au, go88off.com, go88off.cn, go88.com.au and go88.live) where businesses will advertise their goods.

摘要

#$%^&*AU2019100310A420190502.pdf#####ABSTRACT GO880FF is a new innovative marketing strategy that optimises sales and introduces a new advertising method. This innovation uses the concept of the 'Lucky Number 88 Discount' for shoppers and will help businesses save on traditional discounts and attract increasingly important customer segment. The strategy can be used as a part of different Marketing Campaigns such as 'Buy One Get 88% Off Second', 'Buy Two get 88% Off Third', 'Get 88% Off 2nd Item', 'Get 88% Off 3rd Item' and others containing '88%Off' in the title. To support the strategy ongoing, five new domains have been registered (go88off.com.au, go88off.com, go88off.cn, go88.com.au and go88.live) where participating businesses will advertise their campaigns, goods and services.