The gastronomic superstitions of today taboo heavy consumption of substances such as salt, cooking oil, sugar, caffeine, butter and margarine. Even mineral waters proudly proclaim on their labels '0 calories', '0 carbohydrates', '0 fat', and '0 sodium' (sodium avoids mention of salt). Fat is high on the list of banned foods, and terms such as fried, oil, butter and fat have become dirty words. Exploiting the notion that fatty foods are sinful, advertisements describe 'guilt-free indulgences' such as'99.9 per cent fat-free skim milk yogurt', 'lean 'n' tasty 97% fat-free leg ham' and '97 per cent fat-free fruit swirls'; presumably many of us would be less inclined to eat them if the label read 0.1 per cent fat or 3 per cent fat. When words such as rich and creamy appear in advertisements, they are typically coupled with light / lite and fat-free - 'Pauls extra fruit yoghurt and Pauls Extra Lite - so thick and creamy you can eat them with a fork' or 'New Sara Lee rich and creamy light Ice Cream".
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机译：今天的美食迷信禁忌大量食用盐，食用油，糖，咖啡因，黄油和人造黄油等物质。甚至矿泉水在其标签上都自豪地宣称“ 0卡路里”，“ 0碳水化合物”，“ 0脂肪”和“ 0钠”（钠避免提及盐）。脂肪在违禁食品中居于首位，油炸，油，黄油和脂肪等术语已成为肮脏的词汇。广告利用脂肪食品是有罪的概念，广告描述了“无罪的放纵”，例如“ 99.9％的无脂脱脂牛奶酸奶”，“瘦肉”，“美味”的97％无脂腿火腿和“ 97％”无脂水果漩涡';如果标签上标有0.1％的脂肪或3％的脂肪，大概我们中的许多人就不太愿意吃它们。当广告中出现诸如奶油和奶油之类的字词时，通常会加上淡淡/轻质和不含脂肪的成分-“ Pauls额外的水果酸奶和Pauls Extra Lite-如此浓密和奶油，您可以用叉子吃它们”或“ New Sara”李富奶油轻质冰淇淋”。
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