Service moves up front - More dealers put the department next to the showroom

摘要

Bill Underriner is building the dealership of the future. He's putting service front and center, with the showroom alongside. Service is so important to Underriner that his showroom will shrink, in part to accommodate service business. "When the customer drives up to the store, the first thing they're going to see is the service department," says Underriner, owner of Underriner Motors in Billings, Mont., which sells Hyundai, Volvo and Buick in one dealership and Honda in another store.