With a properly constructed program, you can use the web to expand your business. Content marketing is creating and distributing information through the internet (a website, email, blog, Facebook, Twitter, YouTube, etc.) in order to expand a business. Instead of direct advertising, it draws attention to a business by offering useful information that people will want to read. Does "content marketing" sound confusing and difficult? You can do it more quickly and easily than you might imagine. The trick is to set your program up the right way, right from the start. You need to keep two goals in mind. The first goal is conversion - turning prospects into customers. After all, why do any marketing if there's no payoff? The second goal is "keyword ranking," inserting the right words into your content, so that when people who need a collision repair shop in your neighbourhood search the web, your shop will show up at the top of the search results.
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