No One Knows What It's Like to Be the Adman: Peter Arnell is just looking for a little understanding

摘要

PETER ARNELL KNOWS how to deliver a message. For 30 years-since he was barely above legal drinking age-he's been cooking up design, marketing, and branding strategies for such blue-chip companies as Johnson & Johnson, Reebok, Unilever, Electrolux, Home Depot, Pfizer, and Donna Karan. And the message he seems anxious to convey today, as he entertains a visitor in his firm's new digs on the 36th floor of New York's 7 World Trade Center, is that Peter Arnell-one of the most successful ad men alive, a hard-charging corporate-image mogul who has been called a guru and a genius, the commander-in-chief of what's thought to be a $25-million enterprise, a designer who has created household objects, iconic logos, Super Bowl television commercials, and a cute electric automobile for Chrysler called the Peapod-is misunderstood.