BEEFING UP SAUSAGE

摘要

When most consumers think: "sausage", pork sausage immediately comes to mind. Although pork may remain firmly entrenched in the pole position in the fresh and cooked sausage category, it's certainly not the only game in town. Some of the most exciting sausage products for retail and foodservice markets today are beef-based. "For Kiolbassa [Provision Company, San Antonio, Texas] products across our 35-state distribution footprint and at both retail and foodservice levels, our all-beef sausage is our greeting card," says Michael Johnson, director of branding. "We use our all-beef premium product to introduce ourselves in new, emerging markets to the consumer. Generally, it is our most-differentiated offering from any competition in the area and that is why the retailers show the most interest."