Data Mining of Urban New Energy Vehicles in an Intelligent Government Subsidy Environment Using Closed-Loop Supply Chain Pricing Model

摘要

Given the government subsidies for new energy vehicles, this study is conducted to study the closed-loop supply chain comprising individual manufacturers, individual retailers and individual third-party recyclers. In this paper, combine the reality of new energy vehicles with the relevant research of game theory, and establish an no government subsidy model (Model N), a government subsidized consumer model (Model C), a government subsidized manufacturer model (Model M), a government subsidized third party recycler model (Model T), and a government subsidized retailer model (Model R) for quantitative research. Then, numerical examples are used to simulate the impact of government subsidies on closed-loop supply chain pricing and profits.