PureCircle receives FDA GRAS'No objection' for new Rebaudioside M stevia sweetener

摘要

Following its FDA GRAS filing in May, PureCircle, a leading stevia producer and marketer is pleased to announce that the U. S. Food and Drug Administration (FDA) has issued a No Objection letter for the use of PureCircle Rebaudioside M (Reb M) as a general purpose sweetener for foods and beverages in the United States. High-purity Reb M (also known as Reb X) has a closer taste to table sugar than previous stevia ingredients, allowing for deeper calorie reductions in food and beverage products, particularly those that have higher levels of sweetness. The discovery and development of Reb M resulted from a previously announced joint development and five-year supply agreement with The Coca-Cola Company. Together the companies are seeking global intellectual property coverage for the ingredient.