What Is Success?

摘要

JohnFreund COFOUNDER INTUITIVE SURGICAL "The manufacturing cost to make the set of instruments required [for a mechanical wrist] was going to be much higher than minimally invasive surgical instruments.... That was one of many things that made the business unpalatable to VCs.... So we came up with this idea of limited reuse disposables'... [and] we figured out a way to control the number of times an instrument could be reused.... That became key to our business plan."