Social Channel/Social CRM Best Practices

摘要

Sid Suri, senior director, marketing for Inquira (www. inquira.com) recommends these best practices in incorporating the social channel into CRM: 1. Understand what your goals are - Is it a marketing check mark, is it to scale your support organization, is it to promote new products and services, or is it to build loyalty? While there will be tangible benefits encompassing all of these, having a clear understanding of what the primary goal is will help make decisions such as to invest in internal or external communities easier.