Perceived corporate social responsibility and innovative work behavior: The role of employee volunteerism and authenticity

摘要

Despite the clear importance of perceived corporate social responsibility for employee's innovative work behavior, how and when perceived corporate social responsibility fosters said behavior is not very well understood. Research at the individual level of corporate social responsibility has been growing rapidly. This study proposes that perceived corporate social responsibility has a substantial influence on employee's innovative work behavior and this relationship is mediated by authenticity and volunteerism. A questionnaire survey consisting of 317 valid responses from employees and 175 valid responses from their respective supervisors in the hotel industry in Pakistan validated the proposed model. The current study found that perceived corporate social responsibility is positively related with an employee's innovative work behavior. Moreover, authenticity and employee volunteerism mediated the link between perceived corporate social responsibility and innovative work behavior. The practical implications to enhance individual innovative work behavior are discussed.