DEVICE FOR PROCESSING INFORMATION IN THE EVALUATION OF THE MARKETING STRATEGIES WITH REGARD TO THE CORPORATE SOCIAL RESPONSIBILITIES BY MEANS OF THE METHOD FOR THE DEVELOPMENT OF INNOVATION OF PRODUCTS AND SERVICES BASED ON VALUE.

摘要

The present invention describes a method and device based on hardware and software that allows: entering, processing, storing, recovering, controlling and transmitting data by means of a computer. The method and device are complements of the patent applications MX/a/2013/011807 of Mejía and Sánchez, MX/a/2014/001033 and MX/a/2014/001057 of Mejía, in the information processing in the evaluation of the marketing strategies with regard to the corporate social responsibilities by means of the method for the development of innovation of products and services based on value (TPStI). The Marketing specialists (MS) -Product developing engineers (PDI) -Senior Management (SM) select previous quantitative-qualitative information of the strategies, targets and tactics over the characteristics of innovation of the TPStI at a level: element, system, process, commercialization and organization. These are pondered against the politics and indicators of the corporate social responsibilities (CSR) of t he company. In such a manner, the TPStI designs being previewed as well as the resulting marketing strategies, for being launched or not to the market. The aforementioned characteristics allow different scenarios, designs and alternatives to be analyzed in order to save costs. As a support two matrixes are created: Matrix for evaluating the marketing strategies of the TPStI vs the parameters of the CSR (MEMSCSR) and the Summary matrix of the quantification of the innovation of the TPStI and CSR (SMQICSR).