Final Thoughts

摘要

As this issue of Automotive Recycling goes to print, the professional automotive recycling industry is once again facing a direct assault on its future by another automaker. The latest attack comes from Hyundai Motor America1 which has launched an integrated media, advertising and public relations campaign against alternative parts, including recycled. ARA has responded by again calling on automakers to cease these deceptive consumer campaigns aimed at disparaging the entire professional automotive recycling industry. ARA is dismayed that automakers continue to engage in such deceptive, anti-consumer information. For automakers to turn their back on basic reuse principles that offer even greater environmental advantages than recycling is disappointing and unacceptable.