铁路移动互联网营销策略研究

摘要

在研究铁路移动互联网营销渠道和业务布局的基础上,本文立足于微信、微博和APP 3个受众面广、活跃度高、认同感强的移动互联网入口,分别阐明了各自的营销思路、方式和内涵,对铁路移动互联网营销具有重要的意义.%Based on the study of railway mobile Internet marketing channels and business layout, this article was based on WeChat, micro-blog and APP, which were the mobile Internet portal of audience wide, high activity, strong sense of identity. Each marketing idea, way and connotation were expounded respectively. It was of great significance to strengthen and optimize the railway mobile Internet marketing.