Research on Agricultural Products Mobile Internet Marketing Strategies

摘要

On the basis of Chinese agricultural products brand strategies, it aims at characteristics of mobile Internet, constructs marketing strategy researches of brand agricultural products mobile Internet, promotes development road of brand agricultural products and improves competitiveness of agricultural products in international market. It utilizes interdisciplinary theoretical knowledge to do strategic researches on new economic mode development platform of mobile Internet and compares successful experiences of brand agricultural products' development of developed countries. Then, it changes to another way and proposes strategic modes suitable for Chinese brand agricultural products mobile Internet marketing on the mobile Internet economic mode with rapid development.