INTERNET MARKETING CHANNEL OPTIMIZER, CAPABLE OF OPTIMIZING AN INTERNET MARKETING CHANNEL FOR A MULTI CHANNEL MARKETING CAMPAIGN

摘要

PURPOSE: An internet marketing channel optimizer is provided to determine a miniature P&L(Profit and Loss) measured against each item of an internet marketing channel through an optimization engine.;CONSTITUTION: A miniature P&L measured about each item of an internet marketing channel is determined by using a processor(22). Based on the miniature P&L about each item, income response data about each item is generated(24). Based on miniature P&L about each item, profit response data about each item is generated(25). Efficiency frontier response data is generated from the income response data and the profit response data(26).;COPYRIGHT KIPO 2011