Best-in-class Companies Optimize Marketing Across Multiple Channels

摘要

As contact centers play an important role in the marketing efforts of a company, many struggle to optimize online and offline marketing campaigns across a number of new marketing channels. Aberdeen has published a new study that examines the efforts of Best-in-Class companies.rnIn executing their marketing efforts, companies tend to keep silos of information in separate channel-centric technologies. When combined with distributed marketing efforts, the organization discovers increased challenges to managing multichannel marketing efforts.rnThe contact center is playing a key role in these marketing efforts, but as more sales and marketing channels continue to emerge, multichannel campaign performance is becoming increasingly difficult to track and monitor.