COMPUTER SYSTEM AND METHOD FOR OPTIMIZING INTERNET MARKETING CHANNEL FOR MARKETING ACTIVITY, AND COMPUTER READABLE MEDIUM

摘要

PROBLEM TO BE SOLVED: To optimize an Internet marketing channel for a multichannel marketing activity.;SOLUTION: The system includes a processor, a storage unit and an optimization engine for receiving items of an Internet marketing channel. Each item includes parameters and the parameters for each item include a target position for each item, a maximum budget of the item at the target position, an item purchase area and a bidding price of the item to be displayed at the target position. The optimization engine includes: a statement unit for predicting profit-and-loss statement data for each item; a revenue response unit for generating revenue response data including at least one revenue response curve of the item on the basis of the predicted profit-and-loss statement data for each item; and a profit response unit for generating profit response data for each item on the basis of the predicted profit-and-loss statement data for each item.;COPYRIGHT: (C)2015,JPO&INPIT