基于扎根理论的城市转型中的城市形象定位研究--以徐州市为例

摘要

运用扎根理论对徐州的相关资料进行逐级译码分析，从全部资料中萃取出19个概念，继而从这些概念中发展出5个主轴译码，最后通过深入分析，得出“绿色生态·古城新貌”的整体城市形象定位，以期在徐州今后的城市转型与发展中发挥形象带动的引导作用，并为国内转型中的资源型城市作为典范参考。%The paper, by applying the study method of grounded theory, implements a study of Xuzhou city to collect practical information and the reality-based survey data,making axial coding analysis and selective translation code analysis on the data. The research shows that the city image of Xuzhou can be summed up as 19 concepts, 5 sub-categories. Finally, through in-depth analysis, we decide to use“Green and Ecology, New Images of Ancient City” in positioning the city image of Xuzhou. This study aims to play a guide role on image promotion during the transformation and development of Xuzhou and provide a typical case for the transformation of other resource dependent cities.