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本刊是专业学术性刊物。反映旅游业的新动向、新思路、新经验和新问题。以及研究评述、学术会议纪要等。读者对象为旅游企事业单位管理工作者、旅游院校师生及相关行业的管理人员、科研人员。有英文目次、论文英文摘要及年度索引。“旅游经济类核心期刊”第一名。中国优秀旅游期刊。中文社会科学引文索引,中国人文社会科学引文数据库收录。
  • 发文量：4442
  • 被引量：7536
  • H指数：4
  • 开始收录时间：1986(1)
  • CNKI综合因子：2.268
  • 维普期刊影响因子： 3.69
  • 万方期刊影响因子：3.42
  • 创刊时间：1986
  • 国内刊号/CN：11-1120/K
    国际刊号/ISSN：1002-5006
  • 发行周期：月刊
    邮发代号：82-396
  • 主管单位：北京市教育委员会
    主办单位：北京联合大学旅游学院
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  • 主编：严旭阳
  • 电话：010-64900163
  • 邮箱：lyxk@vip.sina.com
  • 地址：北京朝阳区北四环东路99号
  • 邮编：100101
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  • • 首批国家社科基金资助期刊
  • • 中国最具国际影响力学术期刊(人文社科类)
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旅游学刊 >2023年第7期

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  • 摘要：原真性是旅游研究中的重要概念,关于原真性,存在多种看似无法统一的"理论".文章从研究传统的视角重新梳理了旅游研究中的原真性成果,总结了原真性研究所指涉的学术问题,并基于现代性二元结构的分析重构了各类原真性理论的关系.研究发现:原真性被引入旅游领域,最初是为了回答现代性背景下旅游的组织方式问题,之后转向解释旅游在现代性背景下的必要价值.由这两个问题发展出来的理论无法统一.但从现代性二元结构(理性现代性和审美现代性)去理解,这两个问题对应的原真性理论却有其内在逻辑:理性现代性对应"解释现代旅游组织方式"的原真性理论,可称为理性原真性;审美现代性对应"解释旅游价值"的原真性理论,可称为审美原真性.原真性的矛盾是必然的,因为这一概念描述了充满现代性矛盾的现代旅游特征.文章是一次整合原真性理论范式的尝试,有助于消除原真性内部区隔,增进该主题的学术共识.
  • 摘要：2017年10月28日,携程刚过了18岁生日。18年来,携程只做一件事,就是服务于人的旅行,发现旅行的价值。目前,移动互联网突飞猛进,携程正致力于创新旅行产品和服务,打造一站式平台。携程是个技术驱动型公司,服务的客户正从中国扩展到全球,倡导以年轻化、创业者的心态,重塑旅行服务标准。
  • 摘要：旅游本真性作为旅游社会学中一个重要的领域,是解释旅游与现代关系的重要途径,越来越受到中外学者关注.文章以"Web of Science"数据库中1973—2016年的414篇关于旅游本真性的文献为研究对象,借助可视化软件CiteSpaceⅢ,通过文献共被引分析、关键词共现分析及突现词分析,以可视化图谱及统计表格的形式,揭示出西方旅游本真性研究领域的知识基础、研究主题、演化路径和研究前沿.研究发现:(1)"建构主义本真性的发展"知识群组内部形成了较为完整的知识网络,而"存在主义的本真性"知识群组内还缺乏更多的经典文献;(2)旅游本真性研究主要有3条重要的演化路径;(3)旅游本真性的研究呈现出从宏观、笼统的研究走向微观、具体发展的趋势.
  • 摘要：＂人民幸福生活＂＂美好生活需求＂等关键词在十九大报告中被多次提及。从人民的需求来看,旅游是国民权利的重要组成部分,是生活水平提高的重要标志,是人民对幸福生活更高层次的需求,因此旅游当之无愧是幸福中国、美丽中国的最好代表。
  • 摘要：21世纪以来,互联网技术的迅猛发展和应用,以碾压的方式改变了这个世界的很多习惯,商业和生活都被裹挟其中;而新常态下的产能需求和格局,消费个性的生长和蔓延,更是一股不容忽视的新浪潮。中国消费经历了体制内到市场化的淬炼,已经呈现出小屏幕、自媒体爆发、碎片消费、个人印记释放的态势。
  • 摘要：旅游者离开常居地来到旅游地,他的行为会发生变化吗?文章从旅游者及其旅伴互视的角度出发,运用关键事件和扎根理论的内容分析方法,对异地情境下旅游者社会行为变化的表征及其影响因素进行了探索性研究.研究发现,旅游者社会行为变化主要表现在服饰异化、语言宽化、性格转向、兴趣转移、宽容倾向、互助倾向和冒险倾向等7个方面.同时,引发旅游者社会行为变化的原因主要表现在文化环境的差异、自我需求导向、旅游认同、心理因素驱动、角色适应的需要和个人价值观导向等6个方面.其中,旅游认同是旅游者在异地情境中的一种反思性思考,思考自己是谁,处于什么样的环境,该做些什么等.在这个旅游认同的过程中,文化环境为旅游者寻求认同提供了载体,旅游者的自我需求导向成为旅游者在旅游中寻求旅游认同的主要驱动力.同时,心理因素驱动、角色适应和个人价值观是旅游者为适应异地文化环境所做出行为改变的具体因素.
  • 摘要：12月5日,第四届互联网大会在乌镇闭幕,当天下午我在南京回上海的火车上接到陈荣先生＂旅游企业未来之路＂的微信群里催稿,刚好第二天是截稿日。我并没有刻意把这两件事联系在一起,但下午看到微信的一刹那,我确实想到了世界互联网大会。我倒不是想去谈大家都在刷屏的大佬饭局，但确实乌镇的互联网大会的全球影响力毋庸置疑。
  • 摘要：党的十九大将中国现阶段的主要矛盾重新定义为＂人民日益增长的美好生活需要和不平衡不充分的发展之间的矛盾＂,这为各领域、各产业发展提出了更高、更明确的要求。旅游行业同样如此。作为世界第一大出境旅游客源国和第四大入境旅游接待国,中国旅游产业近年来已取得长足发展,并将继续处于上升空间，前景广阔。但消费端、技术端、政策端和供给端的日新月异，也在不断促使旅游产业以前所未有的速度发生着改变。如何满足需求，顺应趋势，弥合缝隙，寻求突破，是业者必须考虑的问题。
  • 摘要：旅游凝视概念由英国社会学家Urry首次提出,如今已经成为旅游研究中的重要方法.旅游凝视是旅游诉求、动机与行为相融合的产物,而摄影则是旅游凝视的物化体现,是游客记录个人经历、保留个人记忆、重塑目的地景象的重要途径之一.作为一种隐喻能力很强的视觉符号,照片能够深层次地触发游客心中最真实的想法与感觉.文章从摄影内容和照片视角切入,以凤凰古城为研究对象,运用隐喻抽取技术(ZMET)对多种渠道、多种拍摄主体所获取的旅游照片进行了质性分析,最终解读出凤凰古城旅游目的地的典型意象元素.研究表明:凤凰古城的典型意象元素有动静之分,而凤凰古城的整体形象也因动静相偕变得立体和饱满;不同的意象元素寄寓着旅游者的不同认知,并由此使旅游者产生对凤凰古城紧密的情感依附.在未来,凤凰古城应有针对性地强化凝视风格,打造富于质感的旅游意象元素,而其他旅游目的地亦应重点关注旅游者的感知范畴,不断深化其游览体验.
  • 摘要：文章基于"认知-情感-意向"关系理论,以旅游者满意为中介和风险可能性为调节,研究了旅游者感知价值对重游意向的影响机制.以赴河南省3个景区的500名团队旅游者为研究对象,结果表明:(1)旅游者感知价值维度中的实体价值、经济价值、学习价值对重游意向有显著正向影响;(2)旅游者满意分别在实体价值、学习价值与重游意向的关系中起部分中介作用,在经济价值与重游意向的关系中起完全中介作用;(3)旅游者感知的风险可能性越小,实体价值与旅游者满意之间的正向关系越强.
  • 摘要：旅游者体验及认知规律为旅游学科知识体系的基石,引入适合的理论对旅游者体验与其他旅游要素之间的互动关系展开系统性的科学研究为推动旅游学科发展的重要命题.具身理论突破了传统身心二元的理论框架局限,强调人类心智、身体及情境的不可分割性,为揭示旅游者体验的形成机制与规律提供了全新的研究视角,日益为国际旅游学界所关注.文章首先简要回顾具身理论的哲学渊源及其理论内涵;然后对具身理论在当前旅游研究中的应用及研究成果进行了回顾与述评;文章探讨了开展旅游体验具身研究的意义,提出应用具身理论开展旅游体验研究的框架性思路,以旅游者的身体、感知及情境的互动关系为核心,探讨了具身视角下旅游体验研究的未来命题.
  • 摘要：为了考察旅游局变更为旅游发展委员会对旅游经济增长的影响,文章将进行"局改委"的地级市作为处理组,将未进行"局改委"的地级市作为控制组,构建286个地级市2000—2013年的面板数据集,采用固定效应模型对"局改委"的政策效果进行评估.研究发现,从国内旅游收入、国内旅游人数、旅游外汇收入、境外旅游人数,以及国内旅游收入的增长率等方面来考察",局改委"确实显著促进了地区旅游经济的增长.为了验证结果的可靠性,文章还采用Probit模型对可能存在的选择性偏误问题进行了检验,结果表明,地区旅游经济增长水平与决定是否进行"局改委"之间并无必然联系,没有充分的证据说明旅游经济的增长与"局改委"之间存在自选择问题.此外,对"局改委"影响旅游经济增长机制的分析还表明",局改委"对旅游经济增长的影响是通过提高地区旅游资源禀赋实现的.
  • 摘要：互联网及社交媒体已成为目的地形象传播的主流平台,通过社交图片所构建的目的地形象已成为影响潜在游客旅游决策的重要因素.该研究以社交图片网站Flickr中北京相关图片元数据集作为研究素材,采用计算机文本分析的方法,从认知形象、情感形象两个方面对基于社交图片元数据的北京在线旅游形象进行了研究.研究表明:在认知形象方面,除了北京较为知名的景点外,传统外国人聚集区域已成为北京新的城市形象名片;而在情感形象方面",令人愉快的"(pleasant)和"兴奋的"(exciting)是北京展现给游客的主要情感形象.此外,该研究对利用UGC图片元数据进行目的地形象感知提供了方法参考.
  • 摘要：在今天中国的民族工艺品和旅游纪念品市场中",藏银"已成为一个颇为流行的物质标签.以"藏银"之名制造、消费的商品占有显著的市场份额.在旅游人类学视域下",藏银"同时作为"物"与"物的观念表达",折射了中国多民族国家想象与认同实践中物质性与族群性的复杂关联,其社会性建构过程也因而关涉到:(1)藏族古老的合金制造技艺如何表达了特定的族群文化传统;(2)"藏银"之物与名如何在汉藏互动的历史进程中生成与变迁;(3)借助旅游消费时代的"社会炼金术"",藏银"之名如何经由重构、挪用与泛化而成为牟利的商业策略;(4)围绕"藏银"展开的记忆、叙事、制造和消费,如何隐喻了当代民族旅游的深层社会政治结构及其实践逻辑.
  • 摘要：党的十九大报告中对新时代中国社会的主要矛盾有了新的表述,这将意味着旅游业会被赋予更多的责任。作为幸福产业之一的旅游业,自己过得好吗？我们幸福着吗？未来我们还会幸福吗？我们的未来之路在哪里？这一期笔谈希望从业界的角度做一些探讨。
  • 摘要：旅游目的地会向游客传递其特有的社会文化特质,旅游者由此形成对目的地品牌个性的认知,研究该现象将有助于理解目的地与游客的情感联系.基于目的地品牌个性理论,研究探索儒家文化语境下旅游者对美食旅游目的地品牌个性的感知及其对旅游意向的影响.以成都地区的游客为例,以儒家文化"五常"(仁、义、礼、智、信)道德体系为依据,提炼美食旅游目的地品牌个性词汇与量表,通过因子分析确定儒家文化视域下的美食旅游目的地品牌个性维度模型,通过回归分析确定该目的地品牌个性对旅游意向的影响,并检验旅游经历对目的地品牌个性与旅游意向关系的调节作用.研究结果表明,游客对儒家文化的5个维度的认可度比较高,但存在一定的差异";仁""义""礼""智"和"信"5个维度对旅游意向均具有显著正向影响;旅游经历对目的地品牌个性"义"与旅游意向的关系具有负向调节作用,对"礼"与旅游意向的关系具有正向调节作用.研究印证了特定文化语境下目的地品牌个性具有独特性的观点,同时也启示美食旅游目的地在品牌营销中可考虑纳入目的地品牌个性的这一创新路径.
  • 摘要：一、无论过去和未来,旅游业最活跃的市场主体还是中小企业和小微企业 对应着需求的大众化、多样化、日常化、分散化,中小企业和小微企业无处不在地出现在新的旅游目的地,新的旅游市场,新的消费层次,新的旅游环节,新的旅游业态上。中国旅游业充满活力,正是因为这些企业主体的市场化程度很高,既可以随时出生,也可以及时退出市场。
  • 摘要：近十余年来,在政策引导下乡村旅游进入了快速发展期.在可持续生计框架下,乡村旅游理应关注乡村可持续生计资本的脆弱性,那么劣势生计资本的提升与优势生计资本的保护便是乡村旅游发展的逻辑起点和关注重点.农村可持续生计和乡村旅游多功能发展之间具有较高的契合度,可持续生计的目标群和乡村旅游的多功能之间可融合构建以自然生态保护、文化资源传承、物质环境优化、乡村金融弥补、社会网络扩充和劳动力吸引为内容的功能群,进而形成乡村旅游发展的逻辑框架.基于对样本地生计资本的统计分析,样本地乡村旅游多功能发展应合理利用并规划保护资源资本、社会资本等优势生计资本,积极关注并功能引导人力资本、物质资本等劣势生计资本,从而促进乡村可持续生计和乡村旅游的多功能发展.%In last decade, the rural tourism had entered into a rapid development period under the guidance of polices. In the framework of sustainable livelihood, we should emphasize more on the vulnerability of sustainable livelihood capital in rural area for the rural tourism,thus the improvement of inferior livelihood capitals and the protection of preponderant livelihood capitals would become the logical starting point and focal point in the development of rural tourism. For there was favorable agreement between the rural sustainable livelihood and the multifunctional development of rural tourism, the target group of sustainable livelihood and the multifunction of rural tourism might join together to create the functional group containing protection of natural ecology, heritage of culture sources, optimization of physical environment, compensation of rural finance, expansion of social network and attraction of labor forces to build further the logical framework of development of rural tourism.The rural tourism played a role in the"backfilling"and"reconstruction"of human capital in farmers;in the"functional localization"and"self-discipline protection"of source capital in farmers;in the"total optimization"and"functional upgrading"of public material capital in farmers; in the"demand-guidance"and"value expanding"of financial capital in farmers;and in the"expansion"and"reconstruction"of social capital in farmers.In this study,we conducted the statistical analysis in detail for these five livelihood capitals in the sampling location,i.e.labor force capital,source capital,social capital,financial capital and material capital.And then we got the statistical data based on the 29 rural livelihood materials collected via CNKI which were highly correlated to the present study.When the statistical data of this study was compared with the existing references,we found that the data of our study had a sort of universality in the rural tourism. We should utilize and plan reasonably the preponderant livelihood capitals such as resource protection capital and social capital, and focus and guide functionally the inferior livelihood capitals such as labor force capital, material capital and financial capital based on the statistical analysis of resident livelihood capitals in the sampling location. The rural tourism would be provided with the huge development space in the context of macro polices and market demand in China when we looked forward to the future of rural tourism. However, there were many disadvantages which might occur, such as homogenization and vulnerability in the development of rural tourism, over exploitation of natural ecological resources, distortion and alienation of cultural ecological resources,possibility of shell country due to the factors of indigenous people occupied excessively by extraneous factors. The participants involved in the development of rural tourism should show the affection of native care,strive for the improvement of livelihood capital as the goal and hold the operational logic of multifunctional development,attaching importance to the rights and interests of indigenous people and encouraging the indigenous people to help the protection of natural ecology and the heritage of cultural resources while focusing the marketization of rural tourism, so as to promote continuously the improvement of rural livelihood capital and the multifunctional development of rural tourism.
  • 摘要：With the rise of rural tourism and the popularity of mobile terminals,online information is a significant resource for consumers;therefore,electronic word-of-mouth(eWOM)plays a very important role in our life. Against this background, this paper studies the influence of eWOM in a relational virtual community on the rural tourism behavior of urban residents.Xi'an city residents were used as respondents and three places(i.e.,Yuan Village in Xi'an's suburbs,Maweiyi Village in Xingping City, and Fuling tea town in Jingyang County)were chosen as rural tourism destinations.In this paper,the credibility of eWOM is introduced as the intermediary variable to build a structural equation model for urban-rural tourism eWOM.WeChat is an example of a relational virtual community,which is used by millions of people in China.According to WeChat's characteristics, we set up four dimensions (i.e., information-sender's expertise, tie strength between sender and receiver, eWOM's visual cues, and biased eWOM) to research the influence of eWOM in a relational virtual community on the rural tourism behavior of urban residents. The data used in this paper were obtained from a questionnaire survey,which was performed in Yuan Village in the Xi'an suburbs,Maweiyi Village in Xingping City, and Fuling tea town in Jingyang County. By processing and analyzing data, we built a structural equation model for urban-rural tourism eWOM.The results show that the fit of the structural equation model is within a reasonable scope, which shows that the structural equation model for urban-rural tourism eWOM is tenable and scientific. The three dependent variables, i.e., information-sender's expertise, eWOM's visual cues, and biased eWOM, affect the rural tourism behavior intentions of urban residents and the credibility of eWOM is simultaneously introduced as a partial intermediary variable. In addition, the credibility of eWOM takes a completely intermediary role between the influence of eWOM and the tie strength between sender and receiver.In other words,the more familiar the relationship between the sender and the receiver of eWOM, the higher the credibility of eWOM;therefore, the greater the influence of eWOM in relational virtual community on the rural tourism behavior of urban residents. Finally, eWOM's visual cues promote urban rural tourism behavioral intentions positively and significantly.That is,the more intuitive the eWOM,the more potential tourists are inspired with the desire to travel.Thus,the power of pictures and small videos is clearly enormous and far stronger than that for a simple text description.Consumers cannot ignore the potential impact of powerful visual information,which has strong implications for them.%基于乡村旅游热潮的兴起和移动终端的普及,研究关系型虚拟社区的电子口碑对城市居民乡村旅游行为的影响.文章以西安市城市居民为调查对象,以西安周边的泾阳县茯茶小镇、兴平市马嵬驿、礼泉县袁家村的乡村旅游地为案例调查地,以"口碑信任度"为中介变量,基于关系型虚拟社区的特点,从发送者专业性、关系密切程度、视觉线索、口碑偏向性等4个方面着手,研究以微信为代表的关系型社交媒体的电子口碑对乡村旅游者行为的影响及其影响途径.通过问卷调查和人员访谈获取一手资料,运用SPSS 20.0和AMOS 20.0软件分析数据,构建了城市居民乡村旅游的电子口碑结构方程模型,研究发现:(1)关系型虚拟社区电子口碑的4个前因变量(发送者的专业性、关系密切程度、电子口碑的视觉线索、电子口碑的偏向性)均以信任为中介变量,进而影响城市居民的乡村旅游行为意向;(2)口碑信任度在关系密切程度与电子口碑的影响力之间起完全中介作用;(3)关系型虚拟社区电子口碑的视觉线索直接正向影响城市居民的乡村旅游行为意向,电子口碑越形象越直观,越能提高旅游者的旅游意向.
  • 摘要：设立于1987年的导游许可制度,已明显跟不上当前大众旅游阶段的发展节奏.在许多新业态旅游活动中,获得导游许可,持有有导游证的人,不能胜任新业态旅游的带团服务;能够胜任的,又往往是无证人员.这造成了两个方面的困境:一是新业态旅游经营者方面,如安排持证导游,服务不到位,实质上损害游客权益;安排无证专业人员,存在民事纠纷和行政处罚的风险.二是新业态从业人员方面,例如户外运动专家如果要想合法带团,就必须考取导游证;但导游考试强调的主要是景点、景区旅游讲解的知识和技能,实际带团基本用不上.这种"合法性与合理性"对立的局面,凸显了导游许可制度本身的正当性危机.鉴于导游服务具有公共利益属性以及其他特性,该许可尚符合《行政许可法》有关许可设立的规定,有必要予以保留,但须及时改革调整.为此首先要重新认识导游服务的内容,它可以为两个部分:一是基础导游服务,是所有旅游业态的导游服务通用的,即安全、准时地为旅游团队提供组织、协调、陪同服务;二是专项导游服务,如观光讲解、户外运动、摄影、儿童教育等,不同的业态有不同的类型.以该分类为基础,实行"许可+认证"的方案.许可仅针对基础导游服务部分,由政府依法实施;认证针对专项导游服务,由社会第三方组织根据市场需要实施.一个是法律、是强制、是兜底;一个是市场、是自愿、是优质.在这样的框架下,导游许可制度需要调整的主要是导游考试,考试科目设置应以基础导游服务的内容为依据,侧重考核提供基础导游服务所需要的知识与技能.%The permission system for tour guides in China, established in 1987, has not been able to keep pace with the current development of mass tourism. In many new types of tourism, the person who receives permission and possesses a tour guide license is not competent to deliver the qualified service. While competent ones fail to obtain such a permission. The situation has given rise to two problems. One is concerned with operators of new types of tourism. For a licensed tour guide, the unqualified service will be against the rights and interests of tourists. For those without tour guide license,there will be a risk of civil disputes and administrative penalties.The other is concerned with the practitioners of new types of tourism. For example, if an outdoor sports expert wants to legally engage in tour guide work,he or she must pass the tour guide examination,which mainly emphasizes on knowledge and skills for scenic spots, but is not necessarily relevant to the service he or she delivers. Such a contradiction between legitimacy and rationality highlights the legitimacy crisis of China's tour guide permission system. At the same time, the state is vigorously pushing forward reforms of the administrative examination and approval system, and canceling administrative licenses in all areas for a streamlined administration and delegated power system.As the tour guide service has public interest properties,and the permission system can help resolve the problem of market failure,the permission system is still in conformity with the provisions of the Administrative License Law on the establishment of permission. Therefore, the permission system should be reserved, but it must be reformed in time. To this end, the contents of tour guide service must be reevaluated. They can be divided into two parts.The first is the basic tour guide service,which covers all types of tourism;that is,providing tourist groups with a safe and punctual organization,coordination and escorting services. The second is specialized guide service, such as interpretation services for sightseeing tours, professional guidance services for outdoor sports tourism or photography tourism, or children's education services in children's tourism. Different categories of tourism need different types of tour guide services. Based on this classification, the current permission system may adopt a"permission plus certification"reform program. The permission aspect is only applicable to basic tour guide services and is implemented by the government in accordance with the law.The certification targets at special guide services and is organized by a third-party social organization in accordance with market needs. Permission is legal, compulsory with the minimum guarantee, whereas certification is market-oriented with the voluntary nature and high quality.Based on this program,the main task of the reform of the tour guide permission system is to adjust the contents of the tour guide examination.Examination topics should be based on the contents of the basic tour guide services and focus on the knowledge and skills for basic tour guide services.
  • 摘要：企业发展要善于抓住市场需求的变化趋势,我国旅游业发展至今,从满足人民群众简单廉价的观光旅游需求开始,到目前旅游需求已发生重大变化,开始追求更高品质更多选择更具个性的休闲度假旅游方式,具体来说,新时代旅游需求呈现出一些新特征：其一,个性化。
  • 摘要：文章以社会实践理论和行为决策理论为基础,利用四川藏区1320户农牧户调查数据,从藏区农牧户乡村旅游经营参与决策和经营方式选择决策出发,采用二元logistic模型分析农牧户乡村旅游经营参与决策的影响因素;利用结构方程模型测算参与意愿在农牧户资本和参与决策之间的中介效应;利用无序多分类logistic模型分析农牧户乡村旅游经营方式选择决策的影响因素.结果表明:(1)藏区农牧户乡村旅游经营参与意愿较强,但真正参与的农牧户家庭不足5成,经营方式主要为摆地摊.总体上,四川藏区乡村旅游发展过程中,农牧户的参与度不高,参与方式单一,参与层次低水平化.(2)藏区农牧户乡村旅游经营参与决策主要受到参与人数、邻里关系、是否为干部户、非农收入、旅游规划、旅游培训的正向影响.(3)参与意愿的正向中介效应显著.人力资本、经济资本、社会资本、个体/家庭特征和政策变量都会通过参与意愿对农牧户乡村旅游经营参与决策产生显著的正向中介效应.整体上,资本通过参与意愿对藏区农牧户乡村旅游经营参与决策有0.048的间接效应,间接效应占总效应的21.762%.具体来看,人力资本的间接效应最大,为0.107;经济资本的间接效应占总效应比重最大,为47.368%.(4)藏区农牧户乡村旅游经营方式选择决策主要受到家庭劳动力数量、参与人数、住房面积和非农收入的正向影响.%Fostering the participation of farmers and herdsmen in rural tourism management means enhancing the supply structure of rural tourism;promoting the development of high level rural tourism and making green mountains and blue rivers become gold and silver treasures. Based upon both the social practice and the behavioral decision-making theories and by means of a survey data which included 1 320 peasants and herdsmen residing on the Tibetan areas of Sichuan Province, this paper starts from the decision to participate in tourism management and from the selection of a business model.Using the structural equation model to measure the mediating effect of the intentions of farmers and herdsmen to participate in tourism and the random multi-class logistic model to analyze the influence of rural tourism households decision to take part in rural tourism management, we have reached the following conclusions:(1)there is a strong willingness of farmers and herdsmen in Tibetan villages to participate in tourism management,but less than 50% of farmers and herdsmen actually do participate. In general, the participation of farmers and herdsmen in rural tourism development in the Tibetan areas of Sichuan is rather low. (2) Decision-making on rural tourism management of farmers and herdsmen in Tibetan areas is mainly affected by the number of participants, their neighborhood, and their political status;and by their non-agricultural income,tourism planning and tourism training. (3)The positive mediation effect regarding the willingness to participate is remarkable.Human capital, economic capital, social capital, individual/family characteristics and policy variables all play a significant intermediary role on the willingness and decision to participate in rural tourism management by farmers and herdsmen. As a whole, economic capital has an indirect effect of 0.048 upon this decision(and indirect effects account for 21.762% of the total).The indirect effect of human capital is the largest:0.107;and the indirect effect of economic capital accounted for the largest proportion of the total effect with 47.368%. (4) Decision-making on rural tourism mode selection by farmers and herdsmen in Tibetan areas is mainly affected by the positive influence of the number of family members,who work,by the number of participants,by the total area of their residence and by their on-agricultural income. Therefore, this paper argues that, on the one hand, while providing financial support for farmers and herdsmen to participate in tourism management, strengthening education on rural tourism and culture is of utmost importance to improve the life quality of farmers and herdsmen. On the other hand, this paper considers that we should further spread the concerning information in order to increase the willingness of farmers and herdsmen to participate in tourism. Moreover, a reasonable planning, a proper scientific layout and the use of the current outstanding advantages can enhance tourism management in the rural areas of Tibet.
  • 摘要：Destination image is one of the main decision factors in selecting a tourism destination.As competition becomes fiercer,more and more destination managers hope to attract first-time tourists by improving their destination image. In order to attract potential tourists, destination managers take advantage of traditional promotional techniques such as brochures,leaflets,printed guidebooks as well as online channels to induce a positive image.In other words,pre-visit destination images are mainly based on information which a tourist seeks out before travel decision making. However, a tourist's perception of the destination image will change after his/her travel. For decades, destination images have attracted the attention of researchers and previous researches have empirically indicated that destination images not only influence a tourist's pre-visit choices, but also post-visit evaluation and behavior intentions such as satisfaction and revisit intentions.It is necessary to distinguish pre-visit and post-visit destination images and their effects on consequence outcome variables,such as perceived service quality. This research explores the relationship between a pre-visit destination image and perceived service quality. Destination image is a mental representation of the destination in an individual's mind. According to social cognitive psychology, an individual's perception of an object consists of a cognitive and an affective component. Therefore, the destination image is composed of two closely interrelated components: a cognitive image and an affective image. A cognitive image refers to the tourist's own knowledge and beliefs about a destination, and an affective image relates to tourist's feelings towards the destination.This research proposes that the cognitive image is an antecedent of the affective image and both of them will influence the tourist's perceived travel service quality after one's travel. In addition, the relationship between a destination image and perceived service quality is moderated by the tourist's expertise. The process of tourists seeking information to form a pre-visit destination image which influences their perception of service quality is consequently a process of searching and using information which is determined by an individual's information processing ability. As an indicator of information processing ability, expertise is introduced as a moderator of the relationship between destination image and perceived service quality to explore how this relationship will change under a different context. A tourist's perception of a destination image is dynamic and will be changed by their travel experience. In order to measure a pre-visit destination image accurately and exclude the influence of direct travel, this research selects first-time tourists before their travel to fill the questionnaire.When tourists finish their travel, they are asked to evaluate the perceived service quality of their trip. By measuring pre-visit destination image and perceived service quality at different time points, this research not only excludes the tourist's direct travel influence on a pre-visit destination,but also avoids the common method bias.752 questionnaires were collected. The hypothesis is empirically tested by Multi-variable Regression and the result shows that:(1)A cognitive image not only positively affects service quality,but also shows an indirect effect through a mediator—an affective image. (2) The tourist's expertise moderates the relationship between the destination image and perceived service quality. For tourists with high expertise, there is a much stronger link between factors of the indirect path,cognitive image-affective image-perceived service quality. Based on these findings, this research also discusses theoretical contributions and proposes some suggestions for different marketing strategies targeting tourists with different levels of expertise.%随着旅游市场竞争的加剧,越来越多的目的地管理者希望通过提升目的地形象来吸引潜在游客.对于初次到访的游客而言,游览前目的地形象不但影响其目的地选择,还会影响其游览后评价.文章探究了游览前目的地形象对游客感知服务质量的影响,并考虑了游客专业知识的调节效应.对752名初次到访游客进行了问卷调查,分别在游览前调查了游客感知的目的地形象和游览后调查了游客的感知服务质量.对概念模型以及研究假设进行的实证检验结果表明:目的地认知形象与情感形象对感知服务质量均具有直接的正向影响.同时,认知形象还会通过情感形象这一中介变量对感知服务质量产生间接影响.对于专业知识水平高的游客,认知形象-情感形象-感知服务质量这一间接路径的作用更强.
  • 摘要：Our world heritage is both a symbol of human civilization and an important tourism resource. This literature review shows that little attention was paid to subjects'micropsychological processes and experience quality in heritage experience studies,particularly the interaction and fusion between subject and object. The existing studies were also performed on single cases, instead of multiple cases on a national scale.Taking eight world heritage sites in Sri Lanka as the study sample,in-depth interviews on the influencing factors of tourists'Flow experiences were conducted based on the concept of Flow as described in positive psychology.The core category of"the balance between tourists' skills and heritage sites'challenges"was extracted using a qualitative study method drawn from sociology,i.e.,grounded theory,to integrate the data in a three-level coding analysis.A model of tourists' Flow experiences at world heritage sites was established depending on"skills"(i.e., tourists' characteristic levels)and"challenges"(i.e.,heritage sites'characteristic levels).Finally,the interaction and fusion between subject and object were captured to explore the tourists'experience quality, validity,and processing mechanisms at world heritage sites. We obtained the following results: tourists'psychological characteristics, social properties, and travel preparation comprise skills; the destination's macroenvironment, resources, and development state are the main elements of challenges; and the moderate balance and fusion between subject and object reflects on how to obtain the optimal tourism experience and significance. In particular, the following five points were identified. ① The psychological characteristics of tourists are the primary factor for producing Flow experiences and represents the subject's consciousness and their true self, such as their attitudes about the destination, desires, and consciousness; ② Social properties are signified by society and the expression of socialized consciousness,including age,gender,and cultural background.Among social properties, education background and cultural diversity have a significant effect on Flow experience;③Travel preparation is the externalization and presentation of situations to capture the true self, which is mainly influenced by tourists'social properties; ④ The destination environment and resources are condensed into the practical experience, which enlightens the interpretation of true self; ⑤ Tourism development statements (such as transportation facilities, advertising and marketing,and interpretation systems)have an impact on tourists'Flow experiences. From a phenomenological perspective, this study interpreted how tourists'ego processes and mechanisms transform into the ultimate happiness and emotional experience.The results reveal that the balance between tourists'skill and destination's challenge is the key to resolving the issue of maximizing tourists'positive experiences at heritage sites.That is,the balance and interaction between tourists'experiences and the world heritage site environment enables tourists to trace the quality and validity of their ultimate emotional experiences in tourism spaces.Our tourist Flow experience model aims to discuss and answer the question of"how to stimulate emotional energy during the interaction between subject and object"from an"element-medium"perspective.The model also aims to achieve a complete balance and fusion between the tourists'higher self-awareness and stronger recognition of objectives instead of overstating their self-awareness and the transference efficiency of the world heritage site.Thus,a balanced psychophysical location and Flow experience can be achieved.%基于积极心理学领域Flow体验理论,以斯里兰卡8处世界遗产地为例,借助扎根理论质性研究方法对访谈文本资料进行3级编码分析,抽离出"旅游者技能与遗产地挑战之间的平衡"这一核心范畴,围绕这一"平衡"主脉络,依托主范畴映射下的"技能""挑战"介质,构建出旅游者遗产地Flow体验影响因素模型.结论显示:旅游者心理活动特征、社会属性与准备构成主体"技能"要素,而遗产地整体环境、资源及开发状况构成客体"挑战"要素,主客要素的适度平衡与互融折射出如何获取遗产地最佳的体验质量与意义.最后,研究基于现象学角度的视角,从过程、机理解读了遗产地旅游者"自我"溯源转化为终极幸福情感体验的程式,"以主映客",希冀为遗产地旅游的可持续发展提供借鉴.
  • 摘要：Pricing is a core issue in the study of tourism economy,therefore this research has important academic significance. Recently, tourism pricing has emerged as a hot topic of society, such as the phenomena of free-of-charge tours and negative-charge tours, tourist defrauding, the scams of pricey prawn in Qingdao,pricey fish in Harbin and so on.In a word,tourism pricing has important influence on the efficiency of resource allocation and social welfare. With the popularity of the internet, the reduction of the average cost of broadband and the rapid development of electronic commerce,tourism industry shows the following competition trends: market competition is changing from one-sided market to two-sided market in the relationship of the vertical industry chain; the correlation among different tourism markets (such as scenic spots, travel agency, hospitality and so on) is more closely;the relationship of stakeholders becomes more complex too.In recent years,it has been making rapid progress in tourism pricing research including theoretical premise, research method, research conclusion and policy recommendations. The article is organized by two clues.Firstly,the paper reviews influential and method-normative research literature and extracts main conclusions that can reflect the real problem of tourism pricing. Secondly, the paper skims out development logic of the tourism price problem based on the author's related research results.The review described method of literature collection and its analysis, studied the characteristics of tourism price, made the comparison of different subjects'perspective-related pricing mechanisms of one-sided market, vertical industry chain and two-sided market. The paper raised three conclusions based on the development trend of tourism pricing:First,the pricing research has been expanded from one-sided market to vertical industry chain market and two-sided market.The research on tourism pricing in vertical industry chain market needs to consider the characteristics of the vertical restraints among the tourism establishments. But the research in two-sided market needs to consider the external characteristics besides vertical restraints. Second, the research on the tourism pricing from one-sided market in particular needs to strengthen the explanatory power and guidance for the practical problems and related policies. Third, the research of tourism pricing about two-sided market focuses on the new characteristics of the monopoly power pricing due to the combination of the online and offline.For example,there are the ticket price problems of public scenic spots,the price one between hotel and reservation channel and so on,therefore further study about market competition law of the online travel market is necessary in the internet era.A major contribution of this paper is that the principle of tourism pricing is summarized systematically and the type of tourism pricing based on the multi-agents is put forward. Moreover, in view of the market types of tourism pricing in the vertical relationship,the paper points out the research deficiency and important issues to be studied.%定价是旅游经济研究的一个核心问题,对此进行综述研究具有重要的学术意义;旅游定价也一直是社会热点问题,对社会福利、资源配置效率有着重要影响.伴随着电子商务等的迅速发展以及旅游定价多主体关系更加复杂,旅游定价研究无论在理论前提、研究结论还是在研究方法及政策建议等方面都有新拓展.基于此,文章分两条线索:首先,通过考察研究中影响较大,且方法比较规范的文献,提炼出能够反映旅游定价真实问题的研究视角和主要结论;其次,结合作者的相关研究成果,勾勒出旅游价格问题的背景和发展脉络.研究提出:第一,旅游定价研究已由单边市场拓展到纵向产业链市场和双边市场;第二,单边市场旅游定价研究特别需要加强对于现实问题及相关政策的解释力与指导力;第三,双边市场趋势下旅游定价研究重在把握线上与线下关系结合下的垄断势力定价新特点.文章的主要创新之处在于系统总结了旅游定价原理,并提出了多主体关系下的旅游定价构成类型.
  • 摘要：随着在经济体量上跃居全球第二,在国际事务间担当大国责任,在民间交流中体现亲和活力,中国无疑迎来了蓬勃发展的新时代。在这样一个令人振奋的历史时期,中国旅游业如何焕发青春、旅游企业怎样转型升级,是亟待应对的现实课题。
  • 摘要：文章基于旅游视角,英文以1974—2016年间5种国际事件权威学术期刊和3大国际旅游学术期刊共1146篇事件研究文献,中文以1988—2016年间4种旅游学术期刊和12种刊载旅游文献的核心期刊共541篇事件研究文献为研究对象,采用文献计量、内容分析、比较研究方法,借助CiteSpace、Excel等计量、统计软件进行资料分析,较为系统地梳理了中英文事件研究知识体系.主要结论包括:首先,建构并对比了中英文事件研究知识体系,英文体系中的6个范畴、3个主轴,中文体系中的7个范畴、4个主轴均指向由"旅游"(tourism)、"事件"(events)、"事件旅游"(event tourism)3个中英文高频关键词所形成的关系图.其次,指出中英文事件研究史、形成更丰富且深入的中文事件研究知识体系等均是未来值得研究的方向.最后,较为深入探讨知识体系建构的思想渊源于"扎根".%Events are an inseparable part of our daily life. In humanities and social sciences, event research involves leisure, tourism, culture, entertainment, arts, sports and other numerous disciplines. As a matter of fact,event and tourism are two closely related words:the event is not only an important driving force for the development of tourism, but it also plays an important part in the growth and marketing of most of the tourist destinations. Following this train of thought, event tourism is the connection link between tourism research and event research. Regarding the event supplier, event tourism is mainly regarded as a tourist attraction and as a catalyst for the promotion of a positive tourism image.Although the information and research methodology on this paper both stemmed from the tourism field,this research is not limited to event tourism.Therefore,setting a total of 1146 English event study articles (from 5 international renowned academic journals on event research and 3 international renowned academic journals on tourism,which articles were published between 1974 and 2016)and 541 Chinese event study articles(from 4 academic journals and 12 core journals in tourism, which articles were published between 1988 and 2016) and using bibliometric, content analysis, comparative research methods,CiteSpace,Excel and other measurements tools and statistical software to analyze data,this research was able to systematically combine the knowledge system of English and Chinese event research.First,the author constructs and compares the knowledge system framework of Chinese and English event studies. Chinese framework is constructed by event industry and tourism industry, event and event tourism types, event stakeholders, event impacts and development, event study geographical regions, and event research methods. The English framework is constructed by event and event tourism types, event stakeholders, event impacts and development, event marketing and management, event study geographical regions and event research methods. Chinese and English event studies on the knowledge system of various research fields finally aim at the diagram formed by the 3 high-frequency keywords"tourism","events"and"event tourism".Second,the author considers that the future tourism research trends,based upon the event studies,will include Chinese and English event studies history and will form a more abundant and in-depth Chinese and English event studies knowledge system. Finally, the author discusses the limitations, core ideas and conclusions of this research in detail. All the information contained on this paper stems from academic journals and focuses on keywords,but it is only a cut-in point for understanding the development of event research, and remains to be rather far from grasping the whole picture.The construction of a knowledge system framework of Chinese and English event study is based on the co-occurrence of high frequency keywords formed through a knowledge map.In conclusion,the guiding idea of this paper is rooted in the dialectic philosophical principle of"Grasping the big from the small and the small from the big". The overall paper is based upon the principle"grasping the big from the small"whereas the different specific analysis amidst the paper are rooted on the principle"grasping the small from the big".
  • 摘要：工作和学术之余喜欢读些互联网风格的文章,比如近期就有几篇很有趣的刷屏文字。其一,清华大学建筑学博士生徐腾同学在＂不正经历史研究所＂公号上发表的《他奶奶的庙》。作者去这个河北易县的奶奶庙被震撼了,也可以说被＂雷倒了＂：不仅各大主题建筑直接叫前殿、中殿、正殿，而且各种神像及其名称很是随意。
  • 摘要：旅游的本质是人的流动：异质,服务,体验,生活。行为类型包括：视野型观光旅游,家常型乡村休闲,享受型多元度假,撒欢型主题乐园,撒野型户外体验,自虐型特种旅游。旅游涉及消费场景、消费过程、消费体验。旅游是美好生活的创造者,发展不平衡的协调者,发展不充分的提供者。
  • 摘要：过往研究通过对多个具体生活质量领域的评估来衡量总体生活质量,找出生活质量的"短板"领域,并针对性地制定改善方案.然而,社区居民对总体生活质量的评价有时并不来源于具体领域,而是依据对各种"参考标准"之间比较差距的衡量.基于此,Michalos 提出了多重差异理论(multiple discrepancies theory),并在生活质量研究中广泛发展.文章基于多重差异理论,以河南焦作云台山周边社区为例,分别于2014年和2015年开展问卷调查,收集435和394个有效样本,实证检验该理论在中国旅游情境中的适用性.研究表明,多重差异理论在评测居民生活质量上具有很好的解释力.就案例而言,周边社区居民的生活状况、自己认为值得的生活状况以及过去最好的生活状况是社区居民对自己目前生活质量评价的关键参考标准.旅游发展只有在上述生活质量的比较差距中产生积极效应,居民总体生活质量才会显著提高.%Tourism has increasingly become a popular option for community social and economic development.Once a community becomes a tourist destination,the daily life of community residents is changed and influenced by increasing numbers of tourists and their activities.In recent years,the topic of tourism and quality of life(QOL)has received much attention around the world.There are two broad types of indicators for measuring QOL:subjective reactions and objective indicators.Subjective well-being (SWB) is widely applied in tourism research, especially in studies of tourism development and local residents'QOL. Most studies consider SWB to be composed of several domains and have the idea that improvements in each life domain resulting from tourism development help to enhance the total QOL. However, this measurement of multiple domains still has some weaknesses, as the scope and level of tourism effects vary with the stage of tourism development, and residents may hold different values in each domain of QOL.Multiple discrepancies theory(MDT)proposes the alternative idea that total QOL is based on different comparisons and comes from perceived discrepancies between what one has now and a series of reference standards,such as what relevant others have now,what one wants,the best one has ever had,what one deserves,and so on. The purpose of this study is to explore an alternative method, based on MDT, for detecting and evaluating the influence of tourism development on residents'QOL.Taking Yuntai Mountain(a World Geopark in Jiaozuo,China)as a case study,two rounds of field interview surveys were conducted via questionnaires distributed to 435 and 394 local residents in 2014 and 2015,respectively.Local residents were divided into staff residents who worked for Yuntai Mountain Geopark and non-staff residents who were self-employed in the surrounding tourism business. Convenience and snowball sampling were used in the survey of staff residents, while general sampling was used in the survey of non-staff residents. Descriptive statistics were used to show the QOL scores. A series of multivariate linear regression analyses was performed to test whether each discrepancy and the demographic characteristics of the respondents influenced the total QOL. The empirical case study results indicate MDT well explains the degree of total QOL and reveals more details about the discrepancies in QOL. What others from surrounding communities have now, what one deserves, and the best one has ever had are three significant and positive references of total QOL now, while the reference of what one expects in the future is not so important.Moreover,the socio-demographic variables themselves explain the variance in total QOL. The predictive effects of multiple discrepancies on the total QOL are moderated by these socio-demographic factors.The findings of this study should help to improve the QOL of local residents and strike a balance between tourism and community development.

    旅游学刊的期刊信息

    • 曾用名：旅游论坛
    • 创刊时间：1986
    • 地区：CN
    • 语言：中文
    • 热门主题：北京联合大学旅游学院
    • 学科分类： 旅游经济;

      人文经济地理;

    旅游学刊的获奖情况

    • • 首批国家社科基金资助期刊
    • • 中国最具国际影响力学术期刊(人文社科类)

    旅游学刊的收录情况

    • • 北大核心期刊（1992版）
    • • 北大核心期刊（1996版）
    • • 北大核心期刊（2000版）
    • • 北大核心期刊（2004版）
    • • 北大核心期刊（2008版）
    • • 北大核心期刊（2014版）
    • • 北大核心期刊（2017版）
    • • 农业与生物科学研究中心文摘
    • • 中文社会科学引文索引-来源（1998）
    • • 中文社会科学引文索引-来源（1999）
    • • 中文社会科学引文索引-来源（2000-2002）
    • • 中文社会科学引文索引-来源（2003）
    • • 中文社会科学引文索引-来源（2004-2005）
    • • 中文社会科学引文索引-来源（2006-2007）
    • • 中文社会科学引文索引-来源（2008-2009）
    • • 中文社会科学引文索引-来源（2010-2011）
    • • 中文社会科学引文索引-来源（2012-2013）
    • • 中文社会科学引文索引-来源（2014-2016）
    • • 中文社会科学引文索引-来源（2017-2018）
    • • 中文社会科学引文索引-来源（2019-2020）
    • • 国家哲学社会科学学术期刊数据库
    • • 中国人文社科核心期刊
    • • 社科基金资助期刊
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