中国白酒关键是重塑消费者信任

摘要

In the internal and external factors, Chinese liquor is gradually losing part of consumer trust. This paper from the kidnapping of consumers will lose the trust of consumers to be described and analyzed in four stages, puts forward some suggestions on how to rebuild the trust of consumers.%在内外部综合因素下，中国白酒正逐步失去一部分消费者信任。从绑架消费者意志到失去消费者信任分四个阶段做了阐述和分析，就如何重塑消费者信任提出了建议措施。