阅读推广活动是图书馆读者服务的重要内容。近几年,国内绝大多数高校图书馆都在开展以“图书馆服务宣传月”为主要形式的阅读推广活动,在高校引起较为强烈的反响,甚至形成图书馆文化品牌。本文指出该项活动存在的几个误区,并结合国外高校图书馆阅读推广活动开展的情况,对国内高校图书馆的阅读推广活动提出几点建议。%Reading promotion activitie is an important part of library service. In recent years.,most of academic libraries in domestic are holding reading promotion activities which main form is “Library Awareness Month”, and aroused strong reverberation in their campus. In this paper, some misunderstanding of this program are pointed out, and some suggestions about promotion activities in domestic academic libraries are proposed combined with the situation abroad.
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