阅读推广已经成为图书馆主流的常态化服务，但文献调研发现阅读推广的理论研究与实践活动存在脱节现象，亟需通过规范严谨的研究范式来提升阅读推广活动设计、实施和评价的理论性、创新性和科学性。文章论证了阅读推广的设计科学属性，阐述了设计科学研究范式下阅读推广研究的目标、方法与流程。主张将设计科学研究范式作为解释科学研究范式研究的补充，通过设计学科研究范式来架起阅读推广理论与实践的桥梁。%Reading promotion has become the mainstream of the library service, but literature survey has found that there is a gap between the theoretical research and practice in reading promotion field. We are urgently in need of rig-orous research paradigm to improve reading promotion in activities design, implementation and evaluation. The article demonstrate the design science nature of reading promotion, elaborate the objectives, methods and procedures of reading promotion research under the paradigm of design science research. It is considered that the design science research paradigm can be used as a supplement to the explanation research paradigm, and it is a bridge between the theory and practice of reading promotion research.
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